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Anyone who writes for sites, for blogs, for the company intranet, who tweets and posts on Facebook and LinkedIn must be at home on many markets. This all-new, 6th edition of Writing for the Screen is the writing coach for anyone who wants to get more out of their web texts and social media.

Based on the premise that writing good web copy is not difficult, the book contains a minimum of technical and a maximum of practical information.

Social media

Writing for the 'new' media is more than just publishing on a website.

You also need an understanding of the capabilities of social media such as

Twitter and Facebook, knowledge of how search tools like

Google work and an understanding of the behaviour of site visitors, of smartphone users and social media fans. This book provides a complete overview of how to maximise the impact of web texts.

Web Writers

From professional copywriters to journalism students, from communications staff and policy advisers to bloggers: this book is indispensable

for anyone who writes for the internet and intranet, for sites, blogs

and social media. 

Writing for the Screen is part of the HVdS series. Communication professionals at Hendrikx Van der Spek published in this

series also Writing for Readers and The Argumentation Coach.